Employer Branding

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Similar to the way a corporate brand works (which offers a value proposition to customers,defining products or services in the marketplace),an employer brand  includes the market's perception of your company as an employer,but also describes your promise (or employee value proposition) to employees in exchange for their experience,talents,contacts or skills.

Employer branding,then,is simply how you market your company to desired job seekers.You can do this by showcasing your organization's unique cultural differentiation,and then working to amplify them so you can position your self as a top place to work.

An employer brand or what is also known as your "talent",or "people" brand that resonates is about defining the essence of your company ,both how it's unique and what it stands for,and then crafting and aligning those aspirations with the people you're looking to attract.It communicates that your organization is a good employer and a great place to work,which boosts recruitment efforts and the engagement and retention of your current employees.

Done well,employer branding will spark buzz around your company,and this buzz will attract motivated job seekers and an army of happy employees.And then those people will turn around and broadcast their positive experience to other open talent,clients,customers, and stakeholders further broadening the scope of your employer brand.

References 
Chhabra, N. L. & Sharma, S., 2014. Employer branding stratergy for improving employer attractivness. International journal of organizational analysis.
G. & S., 2008. Modeling employer branding communication the softer aspect of HR marketing management. Issue 2.

Comments

  1. Nanda TFebruary 4, 2020 at 5:32 AM

    Employee branding is very important tool in attracting competent employees in the modern job market.

    ReplyDelete
    Replies
    1. Shankari DhivyaFebruary 21, 2020 at 12:48 AM

      True Nanda. A big reason employer branding is so important it its the business identity of your company unique or stand out to candidates who are looking for jobs.Yet it also helps your recruiting team attract and improve the talent pool of applicants as well

      Delete
  2. Anjanika PothuheraFebruary 8, 2020 at 5:58 AM

    Employer Branding is very important for an organization. A strong employer brand will make the employees proud that they are part of it. Especially being part of the right company culture is very important for employees.

    ReplyDelete
    Replies
    1. Shankari DhivyaFebruary 21, 2020 at 12:53 AM

      Yes Anjanika it will make proud for the employees.also it will help to hire new employees,making costs,having reputable employer brand is a must for an organizations strategy because it helps companies recruit better candidates,reduce hiring and marketing costs,and improve productivity

      Delete
  3. chamalkaFebruary 14, 2020 at 12:38 AM

    Positive employer branding helps to attract and retain quality employees, who are crucial to the success and growth of the business.great article Dhivya Dharmaratnam..

    ReplyDelete
    Replies
    1. Shankari DhivyaFebruary 21, 2020 at 8:41 PM

      Thank you chamalka
      Many times,companies focus on the consumer facing brand,that is how your company is perceived by customers and prospects.yet,an equal focus has to be on the employer brand

      Delete
  4. shelton wijesundaraFebruary 20, 2020 at 8:19 AM

    Even i suggest employment branding is a great way of uplifting the essence and culture of a certain company, and at the same time plays a major role in HR by pleasing the employees in the company improving their productivity and efficiency.

    ReplyDelete
    Replies
    1. Shankari DhivyaFebruary 21, 2020 at 8:52 PM

      Yes Shelton
      Key to success in influencing productivity outcomes is effective communication of the employee branding message,Robust engagement and satisfaction ,and as result improves production efficiency because the employee brand creates a great employee experience value for talented people

      Delete
  5. ChathuriFebruary 22, 2020 at 4:24 AM


    Employer branding is very important for an organization's strategy because it helps to recruit better candidates.

    ReplyDelete
  6. Malaka JayawardenaFebruary 22, 2020 at 9:49 PM

    In a increasingly competitive job market having a positive employer brand is critical Hiring and retaining best employees has become more challenging and costly. The treatment of former, current and future employees can make greatly impact the impression you’re trying to make on potential candidates.

    ReplyDelete
  7. chamilaFebruary 23, 2020 at 7:52 AM

    Branding is very important to be competitive. Even same product brand can be different with certain identities and qualities in an organisation.

    ReplyDelete
  8. VirajtFebruary 23, 2020 at 10:21 PM

    In a modern business world of talent acquisition, employer branding is used to introduce the company as a great place to work. It's used for communicating with current employees as well as attracting new, generally passive, workforce.

    Research shows how strong the employer brand has a direct impact on talent acquisition. Companies with better reputations have higher-quality and more satisfied employees. Also, candidate experience is significantly improved and they tend to retain employees longer.

    ReplyDelete
  9. Managing People In An OrganizationFebruary 24, 2020 at 3:27 AM

    Employer branding is viral for customer as well as the employee since the brand name attract both to the organization.

    ReplyDelete
  10. NalakaFebruary 24, 2020 at 3:54 AM

    Employer branding is a very significant part of HRM. You have clearly described it. Nice work

    ReplyDelete
  11. Lakshan KulasooriyaFebruary 24, 2020 at 4:12 AM

    Employer branding is a great way to attract talent and attracting new talent is competitive in today's market than anytime in the history. However the employer branding is similar to a sword that could use to cut or get cut. If the branding is not actually practiced within the organization, it will have a huge negative impact such as Nike had for its sweat shops. Good article !

    ReplyDelete

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